Mommy(‘s Aesthetic) and Me
For many “mom lifestyle” influencers, there are content hallmarks that their audiences expect to see: workout clothes, kale smoothies, anti–aging moisturizers, and a cute toddler roaming around the back of the frame. For some mommy bloggers, their child is the centerpiece of a marketing machine; however, for others, their kids are only an add–on to a pre–established aesthetic.