What Happens When Black–Owned Products are Co–Opted By White Consumers?
(02/23/23 9:00pm)
About two months ago, controversy over Mielle Organics' Rosemary Mint Scalp Oil, a Black–owned brand of hair oil that caters to coily curl patterns, sprouted all over TikTok. Debates raged on over who can or can not use products made by Black–owned businesses and what it means when white influencers promote products that aren't designed for them.