Penn’s Venture Lab Tells a New Story About Entrepreneurship
Enter any intro–level Wharton entrepreneurship class, and you’re drilled with the legend of Warby Parker. In 2010, four Wharton MBA students were awarded $2,500 from the Venture Initiation Program at Wharton Entrepreneurship—they then founded an eyewear startup that eventually grew into a market–altering powerhouse now valued at $6 billion. Since then, the story of Warby Parker has been passed down through generations of Whartonites, told and retold within the startup community. From all over the world, Elon Musk wannabes flood to the Wharton School to pursue the prospect of replicating this dream themselves.