Inside r/Antiwork: Is This The End of Work As We Know It?
When 1,400 Kellogg’s workers went on strike because of union negotiations in October 2021, hundreds of online supporters flooded the company’s job application system in an effort to confuse recruiters. In the wake of widespread apathy surrounding the realities of the modern workplace, these virtual protesters had turned to the “anti–work” movement, which has its social media roots in a Reddit forum created in 2013. As burnout and work dissatisfaction seem to be at an all–time high, social media has been an avid discussion—and protest—space for expressing these concerns.