People want to read about people, people. So here you have it. Ego wants to celebrate Penn's (and by extension, Philadelphia's) scrappy individuals -- the styles, characters, cultures, subcultures, quirks and anomalies that make some people a little cooler, a little more attractive and just generally more interesting.
God, if you are a feminist please do not strike me down with your giant field hockey stick. Because, I tend to believe that for girls, hooking up is a lot more about ego, and for boys about unhooking bras.
In 1981, when everyone else was wearing technicolored spandex and plastic baubles, Rei Kawakubo, the founder of uber-rad clothing line, Comme des Gar?on, was clothing her models in slashed up sculptures that were black from head-to-toe.