Music Video Monday: "She Knows" J. Cole

In “She Knows,” J. Cole tells the story of Kyle, a teenager playing hooky with his friend—continuing a trend of cinematic and narrative music videos for songs off his latest album, Born Sinner.  It was all fun and games—drinking, smoking and skateboarding—until the cops showed up and they had to make a run for it. Things take a dramatic turn for the worse when Kyle pops in back home and finds his mom getting nasty with none other than Coley Cole himself! This is actually a reference to a lyric from the song “Trouble” on the album: “Ten years later when my song come on, he asks ‘Mama did you fuck J. Cole?’” A predictably awkward dinner follows, and the video ends with an ironic “Amen,” documenting another sin to keep up with the album’s theme.