If you’re ever in a fashion pinch, help is only 17 blocks away (from 34th Street, that is). South Moon Under is a college student’s shopping mecca, full of fun and affordable frills and thrills. The store carries the latest styles — button-down vests, boyfriend blazers, fold over clutches, skinny and wide-leg denim — with few options over $200.
South Moon Under carries many of the brands you already know and love, as well as its own house line. Expect to find print bikinis by Trina Turk, comfortable tops by Splendid and delicious denim by the likes of True Religion and Hudson.
Looking forward to the winter chill, you can bet on finding the right jacket or coat at South Moon Under. Head here to purchase quilted coats and vests from North Face or a classy ivory Andrew Marc number. Fashion-forward selections are available, such as a three-quarter sleeve green leather jacket with slash pockets by BB Dakota. To cover your toes, buy a classic pair of tall Uggs or Restricted over-the-knee suede boots.
The handbags at this shop are a steal. Pietro Alessandro convertible leather handbags go for $128 (as opposed to similar Foley + Corinna styles that cost more than triple that). They come in vibrant purples and reds, as well as classic brown and black. If you’ve got a plane to catch, travel in style with a Shiraleah rolling duffel bag in distressed black or silver.
The men’s section is also well-stocked with classic yet trendy options. Polos by Lacoste and Penguin are available, as well as button-downs by Hugo Boss. The jean selection is plentiful, with styles by AG, 7 for all Mankind and Mavi. Suede Converse kicks, North Face laptop cases and Diesel watches round out the accessories section.
To top the quality goods SMU offers, the sales staff is friendly and helpful. So next time you need a plaid shirt or a flirty dress, check them out. You are sure to return to campus with what you needed, along with a couple of other things that were too great to pass up.
South Moon Under
1731 Chestnut St.
(215) 563-2298
The Goods: jeans, suede booties, boyfriend blazers
Bottom Line: The selections (especially the accessories) are cheap and chic.
