Iconic Philly music venue Electric Factory has been to The Bowery Presents in a move announced Wednesday, September 12th. The Bowery Presents is a New York-based concert holder and promoter. The space has temporarily been named North Seventh, but the venue company is holding for the former Electric Factory, promising tickets to all shows through 2020 as a reward.
In its 23 years at the 7th and Willow location, Electric Factory has hosted Amy Winehouse, Prince, Adele, Lady Gaga and Radiohead (to name a few). Larry Magid, the now former head of the venue, explained the nature of the space in an interview from his self–titled entertainment group. He told The Philadelphia Business Journal, “We always tried to keep ticket prices fair and reasonably priced while bringing in the best talent the music industry had to offer.”
The future of Electric Factory remains uncertain, but it’s clear that it will be fully rebranded. Ben Franklin’s face as its logo and—of course—its name are no more. It will still remain a music venue, though, and Magid promises that “[t]his is not a retirement call.”