Whether you want to impress your partner with a new beauty look, or just want to treat yourself, Valentine’s Day is the perfect occasion for a bold purchase. Many makeup brands release new beauty collections and deals in honor of the holiday, so it’s a great way to snag a bargain and an easy excuse to try out a new product.

Kylie Cosmetics

After teasing its release extensively on social media, Kylie Cosmetics launched a whole new collection in honor of Valentine’s Day. The 2019 Valentine’s Day Collection includes “The Valentine Palette,” a pressed powder eyeshadow palette for $45, “Roses are Red” pink liquid glitter eyeshadow for $20, “Crush” powder blush for $18, multiple liquid lip kits, and more! Plus, it’s too easy to fall in love with the festive packaging. These items sell out quickly so be sure to order as soon as possible.

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ColourPop wants you to go all out for Valentine’s Day, and every other day of the year—as their website's Valentine's Day page exclaims, "When you look cute every day, not just on VDay!" With a motto like “beauty that doesn’t break the bank,” you can count on their collection to boast many affordable items and deals. The “Silly Love Song,” “Wine & Dine,” and “Warm and Fuzzy Feels” sets each contain a lipstick, lip pencil, and mascara for $16 each. “The Heartbreaker Palette,” on sale for $44, has 24 different shades, and the brand also debuted multiple different glitter gels, “Hopeless Romantic,” and “Disco Lady,” for $8 each. They sell products for whatever kind of Valentine’s Day fits your lifestyle–whether it’s a “Date Night,” “Galentine’s Night Out,” or “Self–Care Night.”

Jeffree Star  

Although this blogger didn’t release a whole collection in honor of V–Day, his “Valentine’s Day Mystery Box” is definitely generating buzz in the beauty world. There are two different levels of boxes, one retailing at $40, promising $75 worth of savings, and one retailing at $75, promising $115 worth of savings. There are reportedly variations in each box, but—spoiler alert—you can expect to get liquid lipsticks, highlighters, a custom phone grip, t–shirt and more.


The beloved nail polish brand Essie launched six new adorable limited edition shades as part of their Valentine’s Day Collection. They’re the first ever Essie polishes to be wrapped in bottle designs, making them “adorably collect–able.” The polishes retail for $9 each, and are mostly variations on pinks, reds, and sparkle. Plus, with clever names like “you’re so cupid,” “sparkles between us,” “crush and blush,” and “galentine,” they’re almost too cute to resist!

Too Faced 

The Too Faced Valentine’s Collection contains some of its signature products, as well as some new ones. Their “Better Than Sex Mascara,” $24,  “Love Light” highlighters, $30 each, and “Sweethearts Blush,” $30, are just some of their classic products in the collection. But, the kicker is their new “Sex, Gold, and Chocolate” set, $52, which includes the “Chocolate Gold Eyeshadow Palette,” primer and mascara.


Givenchy released two limited edition sultry “Rouge Interdit” lipsticks in the Valentine’s Day spirit. The exclusive colors are sold in the shades “true red,” and “fuchsia” for $34 each. For that Valentine’s Day touch, the packaging is “embellished with the word ‘love’... as well as with a curved heart crossed with lightning.” The brand also features several fragrances and other lip products under their Valentine’s Day collection.


Clinique created several affordable Valentine's Day deals. Their “Love, Clinique” set contains four romantic lipstick colors, a $74 value, for a price of $25! Additionally, the brand suggests the  “Dramatically Different Lipstick Shaping Lip Colour," $19.50, "Cheek Pop," $24, and "The Best Of Black Honey All About Shadow Palette", $37, as Valentine's Day gifts.

Whether you're single or in a relationship, Valentine's Day should be about showing some extra love, especially to yourself. A beauty buy is the perfect way to do so–don't miss out!


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