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34th Street Magazine

1934 Yummy Awards

Joke Issue Most Non–Liquidy: Evaporated Milk Longest Walk on the Wild Side: Wild Cherry Life Savers King of Carbonation: Royal Crown Cola Fudgiest: Carvel Ice Cream Most Glamorous: Ritz Crackers


34th Street Magazine

Drink Of The Week: Whiskey Toddy

Joke Issue: Now that Prohibition is FINALLY over (it’s about time, you horrid, fun–hating imbeciles), we can kick back with a nice pick–me–up. Ingredients: 1 tsp.


34th Street Magazine

Breadlines Are Not Just For Squares

Joke Issue: Times are tough. Food is expensive and we’re all hungry. Follow these simple rules to get the most out of your local breadlines so your family can stop eating potatoes for breakfast, lunch and dinner!



34th Street Magazine

From Eleanor's Kitchen To Your Stomach

By Linus Breadman Street: Eleanor, this Jell–O salad is simply magnificent. What’s in it? Eleanor Roosevelt: Lemon Jell–O, canned pineapple, carrots, mayonnaise and chopped walnuts.




34th Street Magazine

Life In A Hooverville: A Reflection

Joke Issue: By Tom Joad Four months ago when my family lost our house, we moved in with cousins and patiently awaited the day when we would move back home to indoor heating.


34th Street Magazine

Everyday Etiquette

Joke Issue: The Dearest Father in Heaven knows it is a grand trick for a university man to manage his social situations with class and grace — perhaps even trickier than explaining bathing to a bearded Spaniard!


34th Street Magazine

Fascist Foodies

Joke Issue: Our blessed motherland hath of late emerged from a most barbarous quarrel with the diabolical tyrants across the great sea.


34th Street Magazine

How To Date On A Dime

Joke Issue: Though all of our purses feel a mite lighter of late, the ladies need never concern themselves with such matters of politick and finance!






Word On The Street

Joke Issue: Thoughts by Cholly Knickerbocker Yesterday evening, in what can only be proclaimed as an offense against my rather placid senses, a certain co–resident of mine — a man who we in the Quadrangle are ashamed to call one of our own, although he shall remain unnamed — disdained me for foregoing the traditional shirt and cummerbund combination in favor of the slightly marvelous backless waistcoats, seen on Savile Row this past year.


34th Street Magazine

Overheard At Penn

Joke Issue: Young Lady On Locust: Who’s General Franco? Other Young Lady On Locust: He’s trying to free the Mexicans, of course! Dashing Young Dandy: I mockingly asked her to, you know, be my Mata Hari, and she blushed and asked me to leave … When did women get so puritannical? Less Dashing Dandy: When they stopped wearing corsets. Fraternity Brother: Syphilis doesn't exist.


34th Street Magazine

The Septic Tank

Joke Issue: Hello hello, Cholly here! Good morrow ladies and gentlemen, and welcome to yet another fine week in the year 1934.