Hillary Duff is the latest celebrity to join the sea of stars infiltrating the beauty world. Her line, which dropped earlier this month, is now among those of Rihanna, Lady Gaga, and Kylie Jenner and countless other celebrities designing makeup products for the masses.
When our favorite beautiful celebrities are the face of these beauty products, it's easy to get sucked in. We see them looking flawless constantly, and dishing out cash for Kylie's lips or Rihanna's flawless skin can be tempting when our feeds are regularly bombarded with pictures of them looking so great. Its easy to forget that these stars have teams of professional makeup artists, and that their often overpriced products may not be worth the hype. Should we let celebrities dictate the beauty products we use every day when they don't even do their own makeup? The choice is yours. For now, though, here's the rundown on the excessive amount of celebrity cosmetic lines.
It's virtually impossible to talk about celebrities in the makeup space without mentioning Kylie Jenner. Jenner's beauty brand gained instant notoriety after she launched her "Lip Kits," which consist of matching lip liner and liquid lipsticks. Since the launch of Kylie Cosmetics over three years ago, the beauty brand has expanded to eyeshadow palettes, concealers, highlighters, blush, and much more. Now, "one of the fastest growing beauty brands in the word," Kylie Cosmetics is loved by its cult followers and respected as a trend–setting brand in the makeup world.
Range of products: eyes, eyebrows, lips, face
Hillary Duff's collaboration with Nudestix is the latest celebrity makeup line to emerge, and it's what dreams are made of. Duff had been keeping a relatively low profile, but this line has generated renewed interest in her name. Duff created a limited edition kit with a natural, "ethereal" vibe. Her goal in creating the line was, "to create the ideal accessory for every woman to get their glam on the go, with a little extra time to follow their dreams."
Range of products: eyes, face, lips, plus a mirror, sharpener, makeup tin, and metallic pouch
Haus Laboratories aims to inspire self-confidence and expression through makeup. The brand expresses, "beauty is how you see yourself. We want you to love yourself, and it is our mission to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention." Gaga created bold beauty products, like the armour mask, that can help you get out of your comfort zone and experiment with a new look.
Range of products: eyes, lips
Rihanna's launch of Fenty Beauty definitely made waves in the makeup industry. Her brand received praise not only for its quality, but for its range. Rihanna wanted to ensure that her beauty line appealed to "a wide range of traditionally hard–to–match skin tones, creating formulas that work for all skin types, and pinpointing universal shades." Her foundation famously comes in 50 different shades, ensuring it is possible for everyone to find their perfect match. Plus, her unique highlighter shades, such as the Trophy Wife shade, give every look a little extra pop of fun.
Range of products: eyes, lips, face, body
Honest Beauty prides itself on using ingredients that are science and beauty professionals confirm are effective and safe. Alba's makeup brand consist of a variety of clean, natural beauty products that have "8 hour wear," and are "hypoallergenic, vegan, and cruelty free." The beauty line is a subdivision of the Honest Company, a "wellness brand with values rooted in consciousness, community, transparency and design."
Range of products: eyes, lips, face
When you think of Millie Bobby Brown's new makeup and skincare line, you might think of the scandal that went viral after she pretended to apply her skincare products in a video. However, there is much more to this line. Her products are targeted at her fan–base, mostly Gen–Z–ers and millennials. Her line emphasizes the idea of, "clean beauty made for us by one of our own." The products are very natural and minimalistic.
Range of products: lips, eyes, face